Forty Pearl showcases award-winning wines and distilled spirits. Bel Lago and Bonobo wineries, and Grand Traverse Distillery joined us for this venture. Sure, visitors will be able to enjoy tastings, but there is so much more: food pairings, formal wine dinners, grab and go foods and wines with curbside service for takeout.
Forty Pearl is a fresh concept for a true Michigan fine wine and food experience in a hot and healthy Downtown Grand Rapids. Where else can someone walk in and learn about the quality of wines made by boutique wineries and distillery from the Traverse Wine Coast. Our fans have told us it's difficult to find these wines in the traditional settings of restaurants and wine shops. For some reason support for Michigan-made wines and spirits from small ventures nationally recognized for excellence is just not catching on with our own restaurants and retailers. Our answer to this slow support is to go directly to consumers with our message.
Our family is third generation hospitality. We have the “love to make people happy” gene. Our grandfather was the first in the food service industry, and dad was the first family entrepreneur breaking into the industry, at peak owning four restaurants in the greater Detroit area. We grew up knowing and appreciating wine from the restaurant perspective, believing that a gratifying reward for being alive is a great meal with great wine. Ed and Robert decided in 2003 to focus on wine after learning about the ideal cool-climate growing conditions in the Traverse Wine Coast region.
We are a solid, passionate team of balanced characters, some young, some in the middle and some not-so-young, who are on the same page of wanting to make greatness as stewards of this wonderful peninsula. As we dial into perfection in vineyards and cellar, we expect to boost the quality to even higher levels that may even get the attention of players in the Old World as we have in national competitions. No matter what, our contribution to Michigan wine-making, and Michigan's role in America's fine wine Renaissance, will benefit the growing number of consumers who appreciate real wine.